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Three Reasons June 29th Is The Perfect Launch Date by Terry Breedlove
The word is finally out and the date is.... Friday, June 29, 2007. That is the official launch date of the much discussed and hyped Apple iPhone. With the announcement of the launch date, Apple has triggered the final segment of the iPhone launch sequence. Upon review of the selection the formal launch date, Apple is again proving that the company is a master of product launches that will benefit both potential customers and stockholders.
First, Apple is benefiting from the enormous ground swell and buzz that has been growing for not only the past few months, but since word first emerged that Apple would be entering the mobile phone market.
Two truisms in marketing are that the best advertising is free and the best positive media is word of mouth. In the past six months, Apple and the iPhone have created a steady firestorm over the internet and throughout the blogging community. The value of this marketing cannot be measured and no company in business today would not love to recreate this buzz.
Second, with the date of June 29th, Apple has, in a sense, created a " Christmas in summer" anticipation for the Apple iPhone. Here is my one rhetorical question of the day: "How would you like to have 17 million potential customers counting down to when they could buy your product?" This anticipation should create a residual marketing ripple for Apple for many months to come.
Third, with the date being the last date of the second quarter, Apple will be able to generate even more buzz with Wall Street as the stock price continues to climb north. In the last week, the stock has climbed over six dollars per share on the news of the launch date. With more news on the iPhone coming out each day the closer we get to the launch date, the stock price should continue to move in a positive direction. There will almost definitely be a mini Day of Judgment when the street is able to figure out what the sales for the last two business days of the second quarter will mean to the third quarter.
This news will not mean much to the average consumer, but to the market makers, this information is the stuff dreams are made. And maybe even a small fortune or two.Apple appears to be redefining the way a company should launch a product in the future. The Apple iPhone has generated a buzz and interest that few companies will ever achieve. Now is it just up to Apple to deliver a product that will match the excitement. One thing is for sure. The clock is ticking and now Apple must deliver a product that the public and Wall Street sees as nothing short of remarkable.
About the Author
Terry Breedlove is a consultant & computer enthusiast. His focus is on down to earth, practical information, and keeping an open mind to make the best decision for your needs has inspired a new his websites. http://iphoneusertips.com which will supply user tips on how to use the new Apple iPhone and articles on various aspects of the iPhone.
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